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Resource Centre

Everything you need
to build & scale.

Your central dashboard for all ZR resources. Click any card to open it in full.


🛡️Shopify Payout Hold

Got your payouts frozen? Use our lawyer-level appeal template to fight it.


🔍Product & Market Research

Find winning products and validate your market before spending a dollar on ads.


🧩Strategy

Build the foundation that separates real brands from dropshipping stores.


✉️Email Marketing

Done-for-you flows, templates and Shopify notifications — plug in and send.


🤖AI Prompts (by tool)

Pre-built prompt libraries organised by AI tool — ready to copy and use.


📚Marketing Books

Handpicked reads that the ZR mentors actually recommend.

Need help? Reach out to your mentor directly or post in the community chat. We're available 24/7.

Product & Market Research

Product Research | Prompts

Copy and paste these prompts to find winning products faster — no guesswork required.

Niche Research Prompt
List 20 of the most in-demand eCommerce niches for 2025. Prioritize niches that are showing consistent upward trends on Google Trends and have strong consumer search interest. For each niche, provide: – A clear, concise explanation of what the niche includes – Why it's trending in 2025, including specific drivers like market trends, TikTok/Instagram virality, consumer behavior shifts, or search volume growth Only include specific, current, and active niches — not vague or generic categories like 'fashion' or 'electronics.' Focus on areas with real buyer demand, momentum, and profitability.
Product Research Prompt
Using the niche [INSERT NICHE] from your previous list, give me a curated list of 10 trending products within that niche for 2025. Follow these rules: Product Selection • All products must clearly fit the niche as defined earlier. • Use real, existing products from independent, niche, or DTC brands (no mass-market or generic Amazon brands). • Products must have: – Strong current momentum on Google Search, TikTok, and Instagram – Clear problem-solving utility – Unique appeal (form factor, ingredients, design, or function) • Choose specific products, not categories. For each product include: • Who it's for • What problem it solves • Why it's in demand • Trend evidence (Google Trends movement, TikTok virality, consumer behavior shifts — directional, not fabricated stats)
Competitor Research Prompt
Give me 10 eCommerce brands in this space that are successfully selling this product. Focus on brands that: – Are independently owned, DTC-first, or niche (not mass-market or legacy retailers) – Have strong, conversion-optimized websites with modern branding and clear messaging – Show real customer demand and traction (e.g. high product review volume, strong Google Trends interest, TikTok/Instagram virality, or subscription-based models) For each brand, include: – A brief description of the product and what makes it stand out – Why the brand is doing well (e.g. growth strategy, influencer traction, loyal following) – Any available indicators of demand (like search trends, social buzz, or third-party validation)
Product & Market Research

Deep Research Prompts

A 4-step deep research workflow to build high-converting direct-response copy from the ground up.

Deep Research Template (4 Prompts)
PROMPT 1 Situation: You are writing direct response copy for an e-commerce brand. Analyze the provided sales page content to extract and internalize key information about the product — its unique selling propositions, benefits, ingredients, customer pain points, brand voice, messaging angles, and conversion mechanisms. Task: Store this information to inform future direct response copywriting tasks. At this stage, do NOT produce any copy — only absorb and understand the material. Knowledge areas to analyze: - Product features and benefits - Target customer pain points and desires - Brand voice, tone, and messaging style - Social proof elements (testimonials, results, guarantees) - Unique selling propositions - Pricing and offer structure - Specific claims or results the product delivers - Emotional triggers and psychological hooks [AFTER THIS PROMPT, ATTACH A PDF FILE OF YOUR PDP] ────────────────────────────────────────── PROMPT 2 Now internalize ONLY the useful parts of the following persuasion frameworks. Do not adopt their writing style. Use these frameworks to improve your psychological understanding of the customer: • Breakthrough Advertising (Eugene Schwartz) • The Bencivenga 100 (Gary Bencivenga) • Scientific Advertising (Claude Hopkins) • Cashvertising (Drew Eric Whitman) Focus ONLY on: • Identifying deep emotional pain • Understanding desire intensity • Recognizing belief loops • Identifying skepticism patterns • Interpreting voice-of-customer more accurately • Understanding what motivates someone to keep searching • Understanding identity-based motivations • Understanding transformation desires in a real, human way Do NOT generate ads or write copy. This step is to expand how you think, not how you write. Finish by saying: "Frameworks internalized. Ready for Prompt 3." [Attach book files — found in the Resources section] ────────────────────────────────────────── PROMPT 3 Now that you've internalized these frameworks, create a complete, fully optimized Deep Research Prompt for OpenAI's Deep Research feature. The final Deep Research Document must be: • Maximum 8 pages • Focused ONLY on critical insights • Free of filler, fluff, or restatement • Rich in real customer language • Structured cleanly and logically • Optimized for use in direct response scriptwriting Output ONLY the final Deep Research Prompt — no explanations, no commentary. Finish by saying: "Your Deep Research Prompt is ready. Paste this into Deep Research Mode." ────────────────────────────────────────── PROMPT 4 Copy and paste your Deep Research Prompt back into ChatGPT's or Gemini's Deep Research mode. This will give you your final deep research document.
Strategy

Angle & Avatar Expansion

The step nobody teaches but one of the most important in the entire process. This is how you transform raw research into scaling angles.

This module covers what 95% of people skip — actually going deep on your research documents. Raw research alone doesn't create scale. Angle Expansion does. This is the process of transforming your research into: • Desire — what they want • Pain — what hurts • Angles — the directions to test • Sub Avatars — who you're speaking to ────────────────────────────────────────── PART 1: WHY MOST FAIL PRODUCT TESTS The average beginner's product test: - Runs with the main message a competitor is scaling with - Does no research or only surface level research - Has no understanding of the market - Launches a shallow product test — no sales - Kills the test, calls it a 'failed product', moves on The reality: just because what a competitor is doing works for them doesn't mean it will work for you. The message you see them pushing is just the tip of the iceberg. ────────────────────────────────────────── PART 2: DESIRE CLUSTERS You don't create desire — you channel it. Every strong angle is built on an emotional foundation of: • What the avatar wants • What the avatar fears • What the avatar is tired of • What the avatar is ashamed of • What the avatar dreams of Most desire clusters tie back to a deeper human driver: • Health (avoid harm, protect my body) • Status / Identity (feel confident in who I am) • Comfort (make life smoother and simpler) • Belonging (be accepted, not judged) • Control (have predictability and certainty) • Intimacy / Connection (feel desired and emotionally connected) • Freedom (independence, flexibility, ability to choose freely) Understanding which deep driver fuels each desire cluster tells you which angles will have the strongest emotional pull. Weak desires → weak ads. Strong desires → scale. ────────────────────────────────────────── PART 3: ANGLES Angles = your entry point into the category. A strong angle must be: • Big enough to scale • Specific enough to speak directly to one cohort • Emotionally charged enough to create instant attention • Broad enough to generate many unique concepts • Has mass desire & mass frustration If you can't create 10+ concepts from it, it's usually not a good angle. ────────────────────────────────────────── PART 4: AVATARS Your angle defines what you're talking about. Your avatar defines who you're talking to inside that angle. The Avatar Framework covers: 1. Different Emotional Drivers — shame, fear, frustration, confusion, hope 2. Experiences — what they've personally been through 3. Behaviours and Habits — the patterns they fall into because of the problem 4. Demographics — age, race, context (refines delivery, not direction) 5. Beliefs — the hidden walls inside the avatar's mind that block or enable conversion ────────────────────────────────────────── PART 5: HOW THIS DRIVES REAL TESTING My recommendation: BROAD >> VALIDATE >> GO DEEP 1. Start with broad scalable angles — tap into existing mass desire, appear constantly in research, broad enough to scale to 30k+ days. 2. Early scripts use depth but don't need to segment — even when testing broad angles, your scripts should include emotional drivers, lived experiences, recurring behaviours, core fears, frustration loops, and identity tension. 3. When an angle works, go deep — BROAD ANGLE WORKING >> BREAK INTO AVATARS >> SCALE.
Email Marketing

135 Email Templates

If you're just starting out, Canva is the easiest option. If you already know Figma, go with that. Both work without a paid account, but a premium account gives you more options.

📒
Canva Templates
All 135 templates in one Canva file — click to open and duplicate
📒
Figma Templates
All 135 templates in one Figma file — click to open and duplicate
Email Marketing

Shopify Notification Mails

Pre-written Shopify transactional email copy — order confirmation, shipping updates, refunds and more. Coming soon — check back shortly.

AI Prompts

ChatGPT Prompts

Pre-built prompts for ChatGPT — for research, creative ideas, and deep customer analysis.

Deep Research Prompt
I want you to write me a prompt for Deep Research that will uncover everything about the customer of my client's product. Explore every possible reason why someone would choose to buy or not to buy, who the ideal target audience should be, what their core pain points are, and how they feel after making a purchase. Also make sure to use Reddit for insights. The client is called [brand name], and their website is [URL]. For context, we are a creative performance agency creating ads for [brand name]. Deliver this in plain text.
Creative Ideas Prompt
Write me a prompt that will take insights from the attached PDF about [brand name] and generate ad creative ideas. The final prompt should cover three types of creative: • Static creative ideas → provide a very detailed creative brief for each idea, including suggested headlines, angles, and visual direction. • UGC-style concepts → make these as detailed as possible, with full scenarios, storytelling angles, and sample scripts. • VSLs → give me multiple VSL outlines, and then turn at least one of them into a fully fleshed-out 60–90 second script (word-for-word). Make sure everything ties directly to the pain points, reasons to buy, and customer emotions found in the PDF. The final prompt should be long, detailed, and specific so it produces the best possible output.
AI Prompts

Claude Prompts

Three ready-to-use Claude prompts — for project setup, angle/avatar mapping, and building your category context file.

Claude Project Instructions
PROJECT PURPOSE This project contains everything needed to create high-converting direct-response advertising for ONE specific angle or avatar. All outputs must align with the brand identity, audience psychology, transformation promises, and category truths in the uploaded context files. CONTEXT FILES The files uploaded to this project define the brand, avatar, problem space, transformation, and messaging boundaries. Use them for accuracy on product details, brand voice, and audience psychology. YOUR ROLE You are a direct-response strategist and conversion-focused creative partner. Your job is to help create high-performance ads and assets across Meta, TikTok, YouTube, email, landing pages, advertorials, UGC scripts, and any other format requested. EXECUTION PRINCIPLES • Schwartz (Breakthrough Advertising) — Match awareness and sophistication levels. Enter the conversation already in the prospect's mind. Tie every message to a dominant mass desire. • Hopkins (Scientific Advertising) — Specificity beats claims. Proof beats persuasion. Clarity beats cleverness. Reason-why copy. • Bencivenga + Cashvertising — Biological triggers (status, safety, ease, confidence, relief, hope). Emotional sequencing. Motivation stacking. • Modern Performance Creative — Slippery slope structure. Open-loop curiosity. Pain → escalation → hope → transformation arcs. Mechanism-first persuasion. WRITING STANDARDS • 6th-grade readability, spoken language, conversational • Emotionally honest, non-corporate • Structured for retention: tension, curiosity, transformation • Visually descriptive when needed
Angle and Avatar Prompt
You are an elite direct-response strategist and market analyst. Your task is to analyze the Raw Research Document and Deep Research Document I have provided and build a clean, professional strategic map of the market. This is strategy only — do NOT write ad copy, hooks, scripts, headlines, or selling language. OBJECTIVE Break the market down into: • Core category • Broad, scalable angles • Sub-angles (optional, where useful) • Clear micro-avatars • Desire patterns • Beliefs that block or enable conversion • A testing priority framework OUTPUT STRUCTURE (FOLLOW EXACTLY) 1. CORE CATEGORY Define the broad market category in one clear sentence. 2. CORE ANGLES (3–6 MAX) For each angle include: • Angle Name (descriptive, neutral) • What defines this angle • Why this angle scales • Key evidence from research 3. MICRO-AVATARS For each avatar include: • Avatar description (plain language, no nicknames) • Primary emotional driver • Key behaviors & shared experiences • Dominant beliefs • Which angles they respond to most 4. DESIRE PATTERNS For each desire: surface-level want + emotional representation (control, freedom, identity, relief, etc.) 5. BELIEFS A. Beliefs That Block Conversion — resistance, skepticism, fear, or inaction B. Beliefs That Enable Conversion — trust, openness, willingness to act 6. TESTING PRIORITY MAP • Tier 1 — Broad, universal, first to test • Tier 2 — Strong but more situational • Tier 3 — Narrow, avatar-specific (retargeting) CRITICAL RULES 1. No creative names — clear, professional, descriptive labels only 2. No product-specific framing — apply to the market, not the product 3. No scripts, hooks, or ads — structural strategy only 4. Use the research verbatim — ground every angle in repeated patterns
Category Context Template
This file trains Claude on the exact mindset, language, emotions, beliefs, and lived experience of the real people inside your category. INSTRUCTIONS: 1. Duplicate this file for every new core category. 2. First go to https://www.reddit.com/answers/ and use the question bank below. Other research sources: - Amazon reviews - YouTube videos/comments - TikTok - Facebook Groups - Quora - Ad comments on competitors' creatives (use https://www.adspy.com/) 3. Copy/paste the exact comments, quotes, and stories under 'RAW RESEARCH' 4. Don't overthink formatting — this is a data dump, not a polished doc. 5. Once you have completed the raw research, leave the other sections blank, download this doc as a PDF and upload it to Claude with this prompt: ────────────────────────────────────────── CLAUDE COMPLETION PROMPT (after uploading PDF): You are helping me complete my Angle Context Template. I've already filled out the Avatar Deep Dive section manually with real research. Your job is to analyze only the content I've provided and complete the missing sections. Your tasks: 1. Write the "Category Overview" section: • Category Name • Core Problem / Symptom • Emotional Core • Audience Snapshot Base everything ONLY on the themes and patterns inside my Avatar Deep Dive research. 2. Generate "Potential Hooks & Leads": • Use exact words, emotions, patterns, pain points, and real stories found in my Avatar Deep Dive • Do NOT invent hooks • Only use signals present in my research Rules: • Do NOT rewrite or modify my Avatar Deep Dive. • Do NOT introduce new symptoms, claims, or solutions. • Do NOT use information from outside the uploaded file. • Keep everything specific to this angle [INSERT ANGLE HERE]. ────────────────────────────────────────── TEMPLATE SECTIONS TO FILL: CATEGORY OVERVIEW Category Name: Core Problem / Symptom: Emotional Core: Audience Snapshot: RAW RESEARCH [Paste all raw research, quotes, screenshots, and notes here.] POTENTIAL ANGLES AND HOOKS [When you spot something that could turn into an ad or creative direction, log it here.] ────────────────────────────────────────── REDDIT ANSWERS QUESTION BANK Hi Claude, we are doing deep raw research on our main core category for a product that helps [information about your product]. Adjust these questions so they are relevant to our category and targeted towards [your avatar who struggles with / desires what your product solves]: Emotional Experience: • What makes people feel the most insecure about [problem]? • What's the most frustrating part of dealing with [problem]? • What does a "bad day" with [problem] look like? • What's something people don't understand about having [problem]? Failed Attempts & Frustration: • What have people tried to fix [problem] that didn't work? • What's the biggest waste of money or time people have spent trying to fix [problem]? • What ingredients or methods made [problem] worse? • Why do people think nothing works for [problem]? • What do most products for [problem] get wrong? Beliefs & Self-Image: • Why do people believe [problem] happens to them? • Do people think [problem] can actually be fixed, or have they accepted it? • How has [problem] changed how people see themselves or their confidence? • What words do they use to describe themselves because of [problem]? Transformation & Hope: • What made people finally decide to do something about [problem]? • What would fixing [problem] allow them to do or feel again? • What's life like after solving [problem]? Language, Voice & Expression: • What metaphors or analogies do people use when talking about [problem]? • What exact phrases, jokes, or slang do they use? • How do people express frustration — calm, sarcastic, hopeless, angry, or funny? Trust & Proof: • What kind of proof or results make people finally believe something works? • What stories or visuals do they consider real versus fake? • Who do they trust most — peers, experts, influencers, or brands? Catalyst Moments: • What's the moment people realize they can't ignore [problem] anymore? • What emotional state are they in right before trying one last thing?
Marketing Books

Marketing Books

The 4 books the ZR mentors actually read, reference, and recommend. These are the foundational texts behind every framework taught inside ZR. Click any book to open the PDF directly.

📕
Bencivenga — The Bencivenga 100
Gary Bencivenga's legendary secrets on persuasion, proof, and emotional copywriting
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Breakthrough Advertising — Eugene Schwartz
The definitive book on mass desire, awareness levels, and market sophistication
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Scientific Advertising — Claude Hopkins
The original reason-why copywriting framework — specificity, proof, and testing
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Cashvertising — Drew Eric Whitman
Biological triggers, status, safety, and the 8 core desires that drive every buying decision